Service design thinking is an
interdisciplinary arena that connects various fields of activities to fulfill
the desired outcome. There are many fields that their expertise is needed for
this creative process. Here we will mention some of them according to the
reference book This is Service Design Thinking.
Product Design also known as
Industrial Design: Designers role changed dramatically in last decades.
Now a product designer is also part of the research group and the process
designing team. To design an object only the material, form and function is not
important but also the interaction between people with the object, the
technology involved, the way the product will be delivered and also the
functionality of the product all need to be considered. The Industrial Design
Society of America defines industrial design as “a professional service of
creating and developing concepts and specifications that optimize the function,
value and appearance of product and system for the mutual benefit of both user
and manufacturer (IDSA, 2010)
Graphic Design: Jakob
Schneider says “It is nearly impossible for any product or service to be
available on the market without a graphically designed element.” These elements
can be the packaging, branding, manuals or pictograms. The graphic designers as
visual individuals are responsible mostly for branding and information design.
Branding refers to create a visual identity for goods and services that are
meaningful and familiar for the customers. Information design, in the other
hand, is making a simple way to understand complex concepts. Graphic designers
are important for a great successful service design process to create
comfortably usable forms, developing pictograms, designing information
graphics, branding, and providing many other creative supports.
Interaction Design:
Interactive design a young field but it is becoming more important everyday. It
is an important part of service design because it is basically about the
interaction between customer and the service. Some of the important points to
consider when designing an interface design are Desirability, Utility, Usability, and Pleasurability. A good service needs to gain customer’s trust, be functional
and work well, be easy to use and gives customer good feeling. Interaction
design can keep the current customers satisfied and gain new customers.
Social Design: The design
process which is addressing a social issue or on concerns that can change human
lives is known as social design. Social design is a way of thinking about what,
why and how designing a concept, a product, or a service can change the needs
of the society.
To be continued…
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