Last November Disney released Frozen, an animated movie, which
gained an International success. In the first anniversary of its release let’s
discuss how an animated movie was able to gain such a success. What was different about Frozen, which made a
fortune for the Disney? According to the International Business Times “Disney
Movie 'Frozen' Hits $1,072 Billion Revenue; Now the Highest-Grossing Animated
Movie of All Time.” Beside the official statistics, the fact that the movie and
its characters are very popular especially among kids was very obvious while
celebrating Halloween. Almost half of the kids Halloween costume section was Princess
Anna or Princess Elsa. In YouTube a quick search will generate dozens of videos
of kids singing the main theme song “Let it Go.”
All Disney movies gained some sort of popularity in the
release time and stayed popular for many yeas after. But the impeccable success
for Frozen has to have reasons. The researches done about the subject reveled
that most kids especially girls loved the fact that the main characters being
Anna and Elsa were strong characters. Despite other Disney movies, the
Princesses were not helpless weak characters waiting for a Prince to save them;
they were fighting for their destiny.Also, “the true love” which was mostly an act of love among
boys and girls, in Frozen was changed to “the act of true love” which was the
sacrifice made for the sibling.
Another aspect that made the movie interesting was the
element of surprise. In almost all Disney movies the Prince is the savior but
in Frozen the Prince was fake and evil. This is not a common aspect that had
been witnessed in Disney stories and it made the story interesting. Another
element of surprise is the Elsa with her magical power, which despite of other
Disney characters is the good character of the story.
But mostly the worldwide popularity of the movie Frozen is
hidden in the Elsa’s character development. According to the article posted in
The New Yorker by Maria Konnikova, Elsa’s magical power and the fact that she
was not able to control it, made her a Princess with flaw, something we never
saw in Disney stories. Elsa is different from others and she cannot do anything
to change it. She cannot change how she is and it is making her alone and
depressed because she is not trying to find a solution for it. She is hiding
from others because what she is. A lot of people can relate to Elsa because of
their religious beliefs, sexual orientation, cultural differences, or even
family and life situations. The relatable character of Elsa causes people in
different age groups with diverse background to understand her and connect with
her. The happy ending in the story can create hope for people who feel alone
and helpless like Elsa.
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