Sometimes designing a concept, an idea, and a movement is
more valuable than the actual implementation.
To participate in the Big Draw LA event, Glendale City Library came up
with a very innovative idea; “Beyond the Box” project, to create murals on
utility boxes all over the city. The project was successful and it added visual
interest to the city. According to the Library website the purpose was to
“encourage community pride and beautify the neighborhood.”
The “Beyond the Box” project, sponsored by Glendale’s Arts
and Culture Commission, has called on artists across Glendale, Montrose and Los
Angeles to submit their proposals for designs. Eighty-three artists submitted
their designs to the committee and from those, eleven has been chosen according
to the announced criteria: artistic excellence and originality, creative
concepts and appropriateness. Twenty-six utility boxes were painted on May 17,
2014 all over Glendale and for the second phase they are going to beautify Montrose.
The design of each box is unique in its own way. Some of
them are reference to movies, like “City of art” with John Wayne’s portrait on it;
some are more abstract like “fragile water” and some have calligraphic elements
on it. The variation of the designs makes the project even more attractive and
it definitely helped to the city’s beautification.
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